Having created personas the next job is to start to build your focus keyword list. This might seem daunting, especially as some companies have target keyword lists that run in the thousands. However, if you break down the process into the following steps the process is relatively painless: Step 1: create logical segments. Step 2: mine your data. Step 3: mine secondary data sources. Step 4: sense check. Note that within this section we will use the term ‘keyword’ as a catch-all for search terms. While some searches are just one keyword, increasingly people use natural language and therefore longer…
Author: Lewis
Having a truck load of work to do can be overwhelming and frustrating. To keep your sanity, you need to learn how to manage your workload. The following are 5 tips for managing your truck loads: Prioritize the most important tasks first- start with the most important tasks on top of your list. Stop when you feel like it- if you feel like it’s time for a break, take one! It could even be helpful to write down what you’ve accomplished so far and what’s left to do. Tackle one task at a time- try not to spread yourself too…